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  <titleInfo>
    <title>Marketing decisión marking</title>
    <subTitle>analytic framework and cases</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>O´Dell, William F., Ruppel, Andrew C. y Trent, Robert H.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Cincinnati</placeTerm>
    </place>
    <publisher>South-western publishing</publisher>
    <dateIssued>1976</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>299 páginas ; 24 cm</extent>
  </physicalDescription>
  <tableOfContents>Contenido: Identificar el problema de decisión -- Desarrollando alternativas...</tableOfContents>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Desarrollo</topic>
  </subject>
  <subject>
    <topic>Análisis</topic>
  </subject>
  <classification authority="ddc">658.8 / O33</classification>
  <identifier type="isbn">0-538-19500-2</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">MUNICIPALIDAD PROVINCIAL DEL CUSCO</recordContentSource>
    <recordCreationDate encoding="marc">190530</recordCreationDate>
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